Value creation is at the core of Yakima Chief Ranches. We put a large emphasis on hop breeding, producing new innovative varieties that have attributes that add value to both the growing and brewing communities. Once a new brand is created, we ensure we’re protecting that value by applying our consistent brand management strategy.
The YCR breeding program joined forces with the John I. Haas, Inc. breeding program to form Hop Breeding Company (HBC) in 2003. HBC’s mission is to develop pest-resistant and disease-resistant hop brands with strong commercial qualities. This hop breeding powerhouse takes advantage of the combined resources of both companies through full integration of breeding efforts. All brands from the breeding program are released jointly.