Footprints® is YCR's comprehensive brand management program. Our focus on agronomic best practices, trials and data collection and varietal purity ensures our hops provide the highest level of value for growers and brewers alike. Footprints is truly where the rubber meets the rows.
YCR has led the hop industry's transition toward clean planting material. The Footprints® team provides growers with top quality virus-free plants which are lab verified to be pure and true-to-type. Healthy plantings are proven to provide reliably higher yields and consistent quality.
After the breeding team CREATES value, it is the responsibility of the Footprints® team to PROTECT that value. We conduct trials annually to learn more about how our brands perform in various growing regions. Soil sampling, training date trials, cover cropping, peak ripeness evaluations and numerous other activities allow us to furnish our growers with the data they need to grow the best crops possible.