C&C Hop Farms, Inc., which has hop operations in both Moxee and Toppenish, Washington, has a reputation for producing some of the highest quality hops in the Pacific Northwest. Being synonymous with quality hasn’t stopped the farm, also an owner in Yakima Chief Hops, from pushing the limits on quality and efficiency. Their picking operations have received major upgrades, if not complete overhauls in the past few years, a testament to both their commitment to continue driving quality and their confidence in the supply chain between grower and brewer. “Being an owner at YCH gets us access to information on global hop markets, which leads to more confidence in our decisions,” says Keith Houser, Vice President of C&C Hop Farms. “Because of the transparency that our supply chain offers, it helps growers and brewers to get on common ground so we can understand each other’s needs.” Because of this transparency, relationships have been developed with breweries that Houser considers friends. “Having those relationships helps give us confidence in the decisions we have made, and pushes us to continue driving quality, which we take pride in.” Beyond the personal relationships that C&C Hop Farms has with brewers, Houser is also proud of the breadth of reach that the Yakima Chief connection has with all growers. “It gives us a lot of pride knowing that we are working for the same cause and rowing in the same direction for the benefit of all growers, not just YCH owners.”
Posted January 07, 2020