Hops are bred for distinct markets: alpha and aroma. The first is measured in (kg) alpha per acre, while the latter employs minimal processing and is measured in pounds per acre. HBC breeds for aromatic qualities and higher alphas; variety development considers higher yield, pest and disease resistance, good storage stability, and specific oil compounds as essential factors in our breeding initiatives.
A key driver for determining breeding initiatives is the goal of providing exceptional value to all levels of the industry. We look to benefit stakeholders by supplying unique raw materials to brewers that are agronomically beneficial to growers. This comes with a significant challenge: time. It takes 11 plus years to breed a commercial hop from initial cross to commercialization. How do we determine which hops to select? By maintaining open communication with brewers and growers throughout the supply chain, and incorporating their input into the breeding program, we are able to make advances in selections that benefit both parties, creating a true partnership.
SBG also believes that sustaining exceptional value is equally important as creating it. Through FOOTPRINTS™, SBG’s comprehensive brand management program, we strive to maintain purity, quality, and value in both existing brands and new releases. Please refer to pages 9 and 10 for additional information.
PARENTAL SELECTION AND CROSSING
Posted April 01, 2017